A Tourist’s Guide to Don Quijote, Matsumotokiyoshi & Loft: What to Buy and Where

Tokyo（東京）
This site may use affiliate links.

As national institutions beloved by the Japanese people, Don Quijote, Matsumotokiyoshi, and Loft are deeply woven into the fabric of daily life. This is due to Don Quijote’s overwhelming selection and late-night convenience, Matsumotokiyoshi’s specialized expertise and reliability, and Loft’s creative ability to enrich everyday living.

Now, these very same establishments have also become absolute must-visit shopping destinations for international tourists, enjoying immense popularity.

This guide focuses on these three industry titans, offering a thorough dissection of their differences. From fundamental questions like, “What kind of store is this?” and “Who shops here, and what do they buy?” to data-driven insights on popular products and my personal, must-buy recommendations as writer Naomi, this article is your all-in-one resource.

By reading this guide, you will be able to achieve the most valuable shopping experience with the best cost performance, all within your limited time and budget.

Rare and unique items from Japan⇩

Check it out on Amazon Japan

Don Quijote | The Entertainment-Driven General Discount Store

What Kind of Store Is It?

Don Quijote is far more than a simple bargain outlet; it is an entertainment-driven general discount store offering an astonishing range of 40,000 to 80,000 items, including food, snacks, cosmetics, pharmaceuticals, electronics, luxury brands, apparel, toys, and party goods.

The store’s interior is defined by its signature “compression display” method, an intentional strategy that creates a labyrinthine space for shoppers to explore. This “treasure hunt” atmosphere generates excitement and wonder, and with many locations open late into the night, it’s easy to lose all track of time while you shop.

Who Shops Here and What’s Popular?

Don Quijote enjoys broad support from a diverse customer base, ranging from international tourists to local youth and families. It is particularly popular among tourists seeking souvenirs and those looking to buy in bulk.

naomi
naomi

Writer Naomi’s Top 3 Picks for Your Japan Trip⇩

  1. “Jonetz” Private Brand Foods
    Don Quijote’s house brand, “Jonetz” (meaning “passionate price”), delivers not only on affordability but also on authentic flavor. The “unbelievable value” signs are no exaggeration. The roasted sweet potatoes, in particular, boast a rich, sticky sweetness that rivals those from specialty shops. If you see them, don’t hesitate to buy.Jonetz” Private Brand Foods⇩

  1. Character Socks
    You can find an incredible variety of socks featuring characters from popular Japanese anime and other media at surprisingly low prices. They take up very little space, making them ideal souvenirs for friends. Simply browsing the extensive collection is a joy in itself.
    Check out Character Socks on Amazon

  1. The Party Goods Corner
    The unique party goods, quintessentially Japanese, are fun to look at and even more fun to use. These quirky items, which often reflect cultural differences, make for excellent and memorable travel souvenirs.

Reviews from International Visitors

‍ Reviews / ⭐⭐⭐⭐⭐
I went to the Shinjuku store late at night, and it was packed! It felt like a festival. I bought a mountain of snacks and face masks. The tax-free counter was a bit crowded, but the staff were efficient and friendly. I lost track of time shopping, it was so much fun.

 Reviews / ⭐⭐⭐⭐
It’s a great place to buy souvenirs all at once. I found everything from KitKats to small electronics. However, the aisles are narrow and crowded, so it can be a bit overwhelming if you have large luggage. It’s better to go with a light load. The prices are unbeatable.

Don Quijote | Shop List ,address and hours

Matsumotokiyoshi | A Specialty Store for Health and Beauty

What Kind of Store Is It?

Matsumotokiyoshi is a leading drugstore chain in Japan, offering a wide range of pharmaceuticals and health foods, alongside high-quality Japanese cosmetics and daily necessities.

It excels in providing a comprehensive selection of products that cater to every “health and beauty” need, with a particular focus on affordable yet high-performing “puchipura” (a portmanteau of “petite” and “price”) cosmetics and advanced skincare items. Many stores have professional beauty advisors on staff, adding to the appeal of being able to shop with expert guidance.

 Who Shops Here and What’s Popular?

The store is extremely popular among women in their 20s to 40s with a keen interest in beauty, as well as health-conscious individuals and international tourists seeking high-quality Japanese products.

  • Popular Items Among International Visitors:

    1. Face Packs and Sheet Masks: With a vast and high-quality selection, including brands like LuLuLun, Saborino, and Soy Milk Isoflavone, Japanese face masks are a classic souvenir.

    2. Eye Drops: Products from Rohto, such as “Rohto C Cube” and “Rohto Z!”, have a global following due to their refreshing sensation and effectiveness.

    3. “matsukiyo” Original Products: The store’s private label brand is popular for its high-quality yet affordable items, such as cleansing balms and body milks.

naomi
naomi

Writer Naomi’s Top 3 Picks for Your Japan Trip⇩

  1. The Retinotime Wrinkle Day Milk UV
    This affordable, high-performance day milk offers SPF50+ PA++++ protection. Formulated with niacinamide to reduce the appearance of wrinkles, it’s the ideal all-in-one solution for your daytime routine.

  1. Hirumenaido Oil Cream
    A true savior for dry skin, this cream is formulated with heparinoid, a renowned moisturizing agent. It provides deep hydration without being sticky, making it suitable for use year-round. It’s an indispensable item, especially during the dry winter months.

  1. Organic Certified Lip Stick
    Made from 100% natural ingredients, this “matsukiyo” original lipstick is safe even for those with sensitive lips, providing long-lasting, natural moisture. It comes in a variety of scents, making it a fun item to choose from.

Reviews from International Visitors

 Reviews / ⭐⭐⭐⭐⭐
I love Japanese cosmetics, and this place is heaven. I bought so many face masks and sunscreens. The staff recommended a great vitamin supplement for my fatigue. It’s clean, organized, and easy to find what you’re looking for.

‍ Reviews / ⭐⭐⭐⭐⭐
I came here to buy some eye drops and ended up with a basket full of things. They have everything from medicine to snacks. The prices are reasonable, and they often have sales. A must-visit for anyone looking for daily necessities or beauty products in Japan.

Matsumotokiyoshi | Shop List ,address and hours

Loft | A Sanctuary of Design for Your Lifestyle

What Kind of Store Is It?

Loft is a lifestyle-focused retail store that offers a curated selection of items to enrich daily life, including stationery, design goods, home decor, kitchenware, beauty products, and character merchandise.
What sets Loft apart is its constant stream of fresh discoveries, driven by seasonally themed displays and collaborations with popular characters. The store is filled with products that are not just functional but also beautifully designed, making browsing a pleasure in itself.

Who Shops Here and What’s Popular?

Loft is popular among young people interested in design, stationery, and character goods, as well as those looking for stylish gifts. It also has a large following among international tourists who appreciate Japan’s “kawaii” culture and functional aesthetics.

  • Popular Items Among International Visitors:

    1. Japanese Stationery: Functionality and design excellence make items like the erasable “Frixion” pens, high-quality notebooks, and a diverse array of washi tapes extremely popular.

    2. Character Goods: Merchandise from Studio Ghibli and other popular anime franchises is a major draw, with many tourists visiting specifically to find Loft-exclusive items.

    3. Bento Boxes and Water Bottles: Compact and highly functional bento boxes, along with stylish water bottles, are popular as practical and uniquely Japanese souvenirs.

 

naomi
naomi

Writer Naomi’s Top 3 Picks for Your Japan Trip⇩

  1. Hobonichi Techo (Planner)
    This planner has a massive following in Japan. Its one-page-per-day format allows you to freely document your daily life. In addition to its user-friendly design, the diverse range of cover designs released each year is a major part of its appeal. The joy of cultivating your own unique planner is truly special.

  1. Loft-Exclusive Cosmetics
    Loft offers a wide range of exclusive items, including limited-edition colors of popular eyeshadows and lipsticks. Collaborations with well-known brands are frequent, making this a corner you’ll want to check regularly for special items that will set you apart.

  2. Unique Kitchen Gadgets
    Loft is stocked with an abundance of playful kitchen tools, such as personal takoyaki makers and pans for creating uniquely shaped fried eggs. These items are sure to be a hit at home parties and are a delight to browse.

Store Information

‍♀️ Reviews / ⭐⭐⭐⭐⭐
This store is amazing! I spent hours in the stationery section. The selection of pens, notebooks, and stickers is incredible. I found the perfect gifts for my friends back home. The displays are so creative and inspiring.

 Reviews / ⭐⭐⭐⭐
A great place to find unique Japanese goods. I bought a cool bento box and some kitchen gadgets. It’s a bit pricey compared to other stores, but the quality and design are worth it. The layout is spacious and easy to navigate. I wish there was one in my country!

Loft | Shop List ,address and hours

A Smarter Way to Bring Home Items You Can Only Buy in Japan

travelerjapan

During your travels in Japan, you will discover special items that are full of the country’s unique charm. For example, there are limited-edition anime figures, local goods found only at their “sacred sites,” exquisite items of traditional craftsmanship, and delicious, uniquely Japanese foods prepared with time and care.

It’s only natural to want to bring a taste of its culture and flavors home with you, whether as the perfect gift for your loved ones, or a special memento for yourself.

However, there is always one challenge: your luggage.

  • “I found the perfect souvenir at a place I visited, but I hesitate because it’s difficult to carry it around all day while sightseeing.”

    “I’d love to collect specialties from all over Japan, but considering the travel time and expense, it’s just not feasible. If only I could have everything delivered to my hotel…?”

It’s a shame to give up on these great finds for such reasons.
But there is a solution that many travelers to Japan are already using:

It’s a method of ordering items from online shops like Amazon and arranging for direct delivery to your hotel.

Traveler’s Tip: Use Amazon for a More Comfortable Trip

This method offers significant advantages for any traveler.

  • Sightsee Hands-Free: Enjoy your day to the fullest without being weighed down by heavy shopping bags.
  • Use your existing Amazon account or create a new one.
  • Clear Delivery Dates: You can check the estimated delivery date when you order, allowing you to coordinate with your stay.
  • Ship Directly to Your Hotel: Simply add your hotel as a new shipping address. This makes packing for your return flight incredibly easy.
  • Unbeatable Selection: From local crafts and foods to everyday necessities, you can find an endless array of products from all over Japan.

Important Points to Remember

  • Check the Estimated Arrival Date: When ordering, always confirm the “estimated delivery date.” Only use this method if you have plenty of time to receive the package during your stay.
  • Confirm with Your Hotel First: Before you order, it is essential to ask your hotel if they are willing to accept packages for guests. Most major hotels are happy to do so, but confirming in advance is a mandatory courtesy.
  • At Your Own Discretion: Please remember that arranging this is your own responsibility and is done at your own risk.
Sumomo
Sumomo

Order on Amazon, deliver to your accommodation. It’s the simple travel hack for a comfortable, luggage-free journey.

Rare and unique items from Japan⇩

Check it out on Amazon Japan

Conclusion

From the entertainment-fueled “treasure hunt” at Don Quijote, to the dedicated focus on “health and beauty” at Matsumotokiyoshi, and the beautifully designed products that “enrich your life” at Loft, these three variety shops each embody a unique strength and charm, representing the diverse tapestry of Japan’s shopping culture.

By choosing a store that aligns with your interests and objectives, you are guaranteed to find discoveries and delights that exceed your expectations.
Use this guide to plan your personal shopping itinerary and enjoy the retail experience in Japan to the fullest.
May your journey be filled with wonderful and unforgettable memories.